The five-minute homepage teardown
A short checklist for judging your own homepage the way a stranger does — and the three things to fix before you spend money.
Resources
Reading for the moment before you book.
Practical notes on websites, messaging and the decisions that come before a project — written for the person who has to sign it off, not for other agencies.
In the works
Guides being written now
Nothing here is padded out to look busy. These three will be published properly when they're worth your time.
How to brief a studio without a 40-page document
What a good brief actually contains, what it doesn't need, and the two questions that save the most time later.
Writing the one sentence that explains your business
A practical exercise with the same offer said badly and said well, so you can see where the difference lives.
Free, finished, useful
How to prepare for a discovery call
The best calls aren't the ones with a polished pitch deck. They're the ones where someone has thought about these seven things.
- Bring one example of a customer you wish you had more of — and why they chose you.
- Write down the question people ask on every first call. That's usually the page's missing headline.
- Note where your best enquiries come from today: referral, search, social, repeat work.
- Have a rough sense of budget and timing, even if it's a range. It saves a second call.
- Look at your own site on your phone for thirty seconds and write down the first thing you'd change.
- Know who else needs to say yes, and when they're available.
- Bring the honest obstacle: the thing you suspect is really holding the site back.
Before you redesign
Three questions worth answering first
Who is the page for?
Not "everyone". One specific person with a specific hesitation. If you can't name them, the headline will stay vague.
What should they do next?
One action, repeated. A booking, an email, a phone call — but not all three competing for the same click.
Why should they believe you?
The thing you can prove today: how you work, what you show, who you've helped. Start there, not with adjectives.
Rather talk it through?
Bring your notes to a discovery call. We'll tell you which ones matter and which ones can wait.